A Buying Behaviour Framework for Small Businesses Emre S Özmen 20 İndirim — Emre S Özmen

Emre S Özmen tarafından kaleme alınan A Buying Behaviour Framework for Small Businesses Kriter Yayınları eseri olarak okurlarla buluşuyor A Buying Behaviour Framework for Small Businesses Emre S Özmen Kitap Özeti SMEs have been recognized as important actors of commercial activity most specifically since the second half of the 20th century Although understanding its customer potential has been named a top priority among many sectors there is a limited body of knowledge regarding the buying behaviour of SMEs Many studies and industry practices frame the context within corporate or individual buying behaviour however few researchers mention SMEs When mentioned they tend to tie with elitist attributes and consider them as small versions of big enterprises Studies and industry practices are conformist and assume that SMEs buying behaviour consists of nothing but ignoring impulsive tendencies normative or conservative typologies However the lack of application makes this dichotomy untested which is also what this book aims to scrutinize Yayınevi Kriter Yayınları Yazar Emre S Özmen Sayfa 234 Sayfa Kağıt 2 Hamur Boyut 16 00x23 50 cm Basım Yılı Kasım 2021 Barkod 9786258012071 Kategori Yabancı Dilde Kitaplar