Crossroads of Representations Proceedings of 2nd International New Media Conference — Deniz Akçay Sinem Tuna

Consumer Motivations Loyalty and Spending Behavior in Online Shopping Environments 1 Isil Ovgu OKAN Anil Emre KIPER Berna Tari KASNAKOGLU Social Media Interaction The Use of Twitter in the Context of Journalism 17 Ece ÜNÜR Dilhan APAK Use of Social Media as a Tool for European Union Communication 41 Ebru NERGIZ The Journalism Which is Transformed Through the New Media 53 Süleyman Hakan YILMAZ Yasemin Gülşen YILMAZ Today s Tradition of Tale Telling Shaped with the Influence of Cultural Changes and New Media Technology 85 N Gamze ILICAK Advertisement Consumption Culture and Senism 103 Erdal ŞEN Use of Twitter During and After Non critical Natural Events The Case of Eskişehir Earthquake 19 September 2015 119 Gökçe Büyükerşen GÖKSEL Dağhan IRAK Real Time Social Media Marketing A Case Study of Turkcell s Youth Club GNCTRKCLL 133 Çiğdem BAŞFIRINCI Zuhal ÇİLİNGİR ÜK Politics and Media Representing Insecurity and Security 155 Giovanni ERCOLANI The Time Spent on Social Media of Y Generation and the Case to be Unsocial 209 Mehmet Bülent ÖNER