D AD The Copy Book Bibliotheca Universalis — D AD

In 1995 the D AD published a book on the art of writing for advertising The then best selling book remains an important reference work today a bible for creative directors D AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication Regarded as the most challenging field in advertising copywriting is usually left to the most talented professionals often agency leaders or owners themselves The book features a work selection and essays by 53 leading professionals in the world including copywriting superstars such as David Abbott Lionel Hunt Steve Hayden Dan Wieden Neil French Mike Lescarbeau Adrian Holmes and Barbara Nokes The lessons to be learned on these pages will help you create clearer and more persuasive arguments whether you are writing an inspiring speech an engaging web banner or a persuasive letter This is not simply a must have book for people in advertising and marketing it is also a should have for anyone who needs to involve or influence people by webpage on paper or in person