HBR s 10 Must Reads Strategic Marketing with featured article Marketing Myopia by Theodore Le — Business Review

Stop pushing products and start cultivating relationships with the right customers If you read nothing else on marketing that delivers competitive advantage read these 10 articles We ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to Figure out what business you re really in Create products that perform the jobs people need to get done Get a bird seye view of your brand s strengths and weaknesses Tap a market that s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing Tanıtım Bülteninden Sayfa Sayısı 224Baskı Yılı 2013Dili İngilizceYayınevi Harvard University Press