Investigating The Relationship Between Health Product Consumption And Health Literacy İn The Pandemic Period
Filiz Kitabevi
İÇİNDEKİLER INTRODUCTION 1 PART ONE HEALTH AND HEALTH PRODUCTS 1 1 The Concept of Health 5 1 2 Evaluation of Health Services in Turkey 6 1 2 1 Primary Health Care Providers 7 1 2 2 Secondary Health Service Providers 8 1 2 3 Tertiary Health Service Providers 9 1 3 Health Expenditures in Turkey 9 1 3 1 Public and Private Health Expenditures 10 1 3 2 Individual Health Expenditures 18 1 4 Factors Affecting Individual Health Expenditures 22 1 5 Classification of Health Products 26 1 5 1 Products Subject to Prescription 26 1 5 2 Non Prescription Drugs 26 1 5 2 1 Food Supplements 27 1 5 2 2 Traditional Herbal Medicinal Products 27 1 5 2 3 Medical Devices and Medical Consumables 28 1 5 2 4 Biocidal Products 28 1 5 2 5 Cosmetic and Dermocosmetic Products 29 1 6 Over the Counter OTC Medicines 29 1 7 Self Medication 30 PART TWO HEALTH LITERACY 2 1 The Concept of Health Literacy 33 2 2 Overview of Health Literacy 35 2 2 1 Health Literacy in the World 35 2 2 2 Health Literacy in Turkey 36 2 3 Importance of Health Literacy 38 2 4 Measuring Health Literacy 41 PART THREE COVID 19 AND CONSUMPTION 3 1 Epidemics from History to the Present 43 3 2 COVID 19 Pandemic 45 3 2 Economic Impact of COVID 19 Pandemic 46 3 3 COVID 19 Pandemic and Consumption Behavior 48 3 4 COVID 19 Fear and Measurement 50 SECTION FOUR PERCEIVED VALUE CONSUMER SATISFACTION PERCEIVED RISK PURCHASE INTENTION 4 1 Perceived Value Concept 51 4 1 1 Measurement of Perceived Value 52 4 2 Customer Satisfaction Concept 53 4 2 1 Measurement of Customer Satisfaction 55 4 3 Perceived Risk Concept 56 4 3 1 Measurement of Perceived Risk 58 4 4 Purchase Intention Concept 60 4 4 1 Measurement of Purchase Intention 60 SECTION FIVE THE EFFECT OF INDIVIDUALS HEALTH LITERACY LEVEL ON THE CONSUMPTION OF HEALTH PRODUCTS IN THE COVID 19 PROCESS 5 1 Methodology of the Study 63 5 1 1 Purpose and Importance of the Research 63 5 1 2 Data Collection 65 5 1 3 Population and Sample Size of the Study 65 5 1 4 Measurement of Variables and Preparation of Questionnaire Form 67 5 1 5 Inclusion Criteria 70 5 2 Analysis and Findings 70 5 2 1 Structural Equation Model 70 5 2 2 Demographic Data 72 5 2 3 Frequency Table for Scale Statements 77 5 2 4 Confirmatory Factor Analysis 89 5 2 4 1 Perceived Value Confirmatory Factor Analysis 90 5 2 4 2 Perceived Risk Confirmatory Factor Analysis 91 5 2 4 3 COVID 19 Fear Scale Confirmatory Factor Analysis 92 5 2 4 4 Health Literacy Scale Confirmatory Factor Analysis 94 5 2 4 5 Customer Satisfaction Scale Confirmatory Factor Analysis 96 5 2 4 6 Confirmatory Factor Analysis of Purchase Intention Scale 97 5 2 5 Reliability and Validity Analysis 98 5 2 5 1 Perceived Value 98 5 2 5 2 Perceived Risk 99 5 2 5 3 Health Literacy 99 5 2 5 4 COVID 19 Fear 100 5 2 5 5 Customer Satisfaction 101 5 3 Testing the Model with Structural Equation Modeling 103 5 4 Summary Results of Hypotheses 107 DISCUSSION 111 CONCLUSION 117 REFERENCES 123 APPENDICES 135
