It s Not How Good You Are It s How Good You Want To Be — Paul Arden

It s Not How Good You Are It s How Good You Want to Be is a handbook of how to succeed in the world a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible After decades at the top of one of the world s most competitive industries Paul Arden offers insight into such diverse subjects as the value od being fired and why it s often better to be wrong than to be right