Logo Beginnings — Jens Muller
Logo Beginnings
Jens MullerTaschen
Logo Beginnings
Jens MullerCountless global brands including Rolex BMW Louis Vuitton and the New York Yankees still use logos that were designed over 100 years ago Yet there has never been a monograph devoted to the origins of logo design In the second half of the 19th century the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies At first the designs were often still figurative only gradually did they develop into the abstract marks that have become fixtures in everyday life today Author Jens Müller described as the logo detective by Wired magazine examined historical trademark registers international corporate archives and early design publications to unearth more than 6 000 logos from 1870 to 1940 This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos The catalog is divided into four design categories Figurative Form Effect and Typographical Each chapter is then systematically subdivided according to basic elements of design such as circle line overlap and outline thus offering a new perspective on design principles that are still relevant today Along with an extensive picture section the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos the influential design pioneer F H Ehmcke s 1878 1965 illustrated essay Wahrzeichen Warenzeichen Symbols trademarks from 1921 Also included are ten case studies of famous trademarks including those of 3M NBC Shell and Olivetti and numerous rare images illustrating the at times varied at times consistent developments in international logo design and the birth of the corporate identity Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social cultural and corporate history and the fascinating impact of trademarks It is also the perfect complement to the TASCHEN classic Logo Modernism
Taschen
Countless global brands including Rolex BMW Louis Vuitton and the New York Yankees still use logos that were designed over 100 years ago Yet there has never been a monograph devoted to the origins of logo design In the second half of the 19th century the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies At first the designs were often still figurative only gradually did they develop into the abstract marks that have become fixtures in everyday life today Author Jens Müller described as the logo detective by Wired magazine examined historical trademark registers international corporate archives and early design publications to unearth more than 6 000 logos from 1870 to 1940 This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos The catalog is divided into four design categories Figurative Form Effect and Typographical Each chapter is then systematically subdivided according to basic elements of design such as circle line overlap and outline thus offering a new perspective on design principles that are still relevant today Along with an extensive picture section the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos the influential design pioneer F H Ehmcke s 1878 1965 illustrated essay Wahrzeichen Warenzeichen Symbols trademarks from 1921 Also included are ten case studies of famous trademarks including those of 3M NBC Shell and Olivetti and numerous rare images illustrating the at times varied at times consistent developments in international logo design and the birth of the corporate identity Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social cultural and corporate history and the fascinating impact of trademarks It is also the perfect complement to the TASCHEN classic Logo Modernism Tanıtım Bülteninden