Nudge Improving Decisions About Health Wealth and Happiness — Richard H Thaler

Every day we make decisions about the things that we buy or the meals we eat about the investments we make or our children s health and education even the causes that we champion or the planet itself Unfortunately we often choose poorly We are all susceptible to biases that can lead us to make bad decisions that make us poorer less healthy and less happy And as Thaler and Sunstein show no choice is ever presented to us in a neutral way By knowing how people think we can make it easier for them to choose what is best for them their families and society Using dozens of eye opening examples the authors demonstrate how to nudge us in the right directions without restricting our freedom of choice Nudge offers a unique new way of looking at the world for individuals and governments alike