Purple Cow — Seth Godin

You re either a Purple Cow or you re not You re either remarkable or invisible Make your choice What do Apple Starbucks Dyson and Pret a Manger have in common How do they achieve spectacular growth leaving behind former tried and true brands to gasp their last The old checklist of P s used by marketers Pricing Promotion Publicity aren t working anymore The golden age of advertising is over It s time to add a new P the Purple Cow Purple Cow describes something phenomenal something counterintuitive and exciting and flat out unbelievable In his new bestseller Seth Godin urges you to put a Purple Cow into everything you build and everything you do to create something truly noticeable It s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place