Surfing 1778 Today 40th Ed — Jim Heimann

This volume is a comprehensive visual history of surfing marking a major cultural event as much as a publication Following three and a half years of meticulous research it brings together hundreds of images to chart the evolution of surfing as a sport a lifestyle and a philosophy The book is arranged into five chronological chapters tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the global and multi platform phenomenon of today Utilizing institutions collections and photographic archives from around the world and with accompanying essays by the world s top surf journalists it celebrates the sport on and off the water as a community of 20 million practitioners and countless more devotees and as a leading influence on fashion film art and music An unrivaled tribute to the breadth complexity and richness of surfing this book is a must have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle As one surfing scribe has declared There has never been a book like this and there will never be another one again