The History of Graphic Design 40th Ed — Jens Muller

History is a complex business Fortunes boom and bust empires wax and wane and change whether social political or technological has its winners its losers its advocates and its enemies Through all the turbulent passage of time graphic design with its vivid neat synthesis of image and idea has distilled the spirit of each age This book is an in depth history of graphic design from the end of the 19th century to the 50s It traces the evolution of this creative field from its beginning as poster design to its further development into advertising corporate identity packaging and editorial design Organized chronologically the volume features over 2 500 seminal designs from all over the world 71 of which are profiled in detail besides 61 leaders in the field including Alphonse Mucha chocolate advertisements Edward Johnston London Underground logo and typeface El Lissitzky constructivist graphics Herbert Matter photomontage travel posters from Switzerland Saul Bass animated opening titles and A M Cassandre art deco posters With his sweeping knowledge of the field author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones Meanwhile in his introductory essay David Jury situates graphic design from its point of origin in early printing engraving and lithography to striking creative developments in the 19th century Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined As we move on from and reflect upon the 20th century this first volume examines the foundations of what would influence some of the fastest changing creative fields Combined with Volume Two which spans from the 1960s until today the tomes offer the most comprehensive exploration of graphic design to date and a long overdue recognition of its enormous contribution to economics politics social causes the arts media and the way we see the world

Nel vorticoso passare del tempo il graphic design con la sua vivida e nitida sintesi di immagini e idee ha catturato lo spirito di ogni epoca Ogni singolo istante di ogni giorno siamo circondati da packaging minimalisti pubblicità pittoresche brillanti infografiche ambientali e agili interfacce ecco dunque che il graphic design serve tanto a trasmettere informazioni quanto a riflettere le aspirazioni culturali e i valori di una società Grazie alla sua vasta conoscenza della materia l autore Jens Müller passa in rassegna i progetti più straordinari di ogni anno che rappresentano altrettante pietre miliari nella storia del design Questa raccolta di importanti lavori grafici rappresenta una riflessione ormai imprescindibile sull evoluzione di un campo creativo soggetto a continui cambiamenti e sfide Aiutandoci a riconoscere l impatto decisivo del graphic design sulla nostra vita quotidiana questi progetti fondamentali fungono da coordinate per orientarsi nella storia contemporanea About the series TASCHEN is 40 Since we started our work as cultural archaeologists in 1980 TASCHEN has become synonymous with accessible publishing helping bookworms around the world curate their own library of art anthropology and aphrodisia at an unbeatable price Today we celebrate 40 years of incredible books by staying true to our company credo The 40 series presents new editions of some of the stars of our program now more compact friendly in price and still realized with the same commitment to impeccable production

Nel vorticoso passare del tempo il graphic design con la sua vivida e nitida sintesi di immagini e idee ha catturato lo spirito di ogni epoca Ogni singolo istante di ogni giorno siamo circondati da packaging minimalisti pubblicità pittoresche brillanti infografiche ambientali e agili interfacce ecco dunque che il graphic design serve tanto a trasmettere informazioni quanto a riflettere le aspirazioni culturali e i valori di una società Grazie alla sua vasta conoscenza della materia l autore Jens Müller passa in rassegna i progetti più straordinari di ogni anno che rappresentano altrettante pietre miliari nella storia del design Questa raccolta di importanti lavori grafici rappresenta una riflessione ormai imprescindibile sull evoluzione di un campo creativo soggetto a continui cambiamenti e sfide Aiutandoci a riconoscere l impatto decisivo del graphic design sulla nostra vita quotidiana questi progetti fondamentali fungono da coordinate per orientarsi nella storia contemporanea About the series TASCHEN is 40 Since we started our work as cultural archaeologists in 1980 TASCHEN has become synonymous with accessible publishing helping bookworms around the world curate their own library of art anthropology and aphrodisia at an unbeatable price Today we celebrate 40 years of incredible books by staying true to our company credo The 40 series presents new editions of some of the stars of our program now more compact friendly in price and still realized with the same commitment to impeccable production Tanıtım Bülteninden

Through the turbulent passage of time graphic design with its vivid neat synthesis of image and idea has distilled the spirit of each age Surrounding us every minute of every day from minimalist packaging to colorful adverts smart environmental graphics to sleek interfaces graphic design is as much about transmitting information as it is about reflecting society s cultural aspirations and values This second volume rounds off our in depth exploration of graphic design spanning from the 1960s until today About 3 500 seminal designs from across the globe guide us in this visual map through contemporary history from the establishment of the International Style to the rise of the groundbreaking digital age Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era s most important designers including Massimo Vignelli New York subway wayfinding system Otl Aicher Lufthansa identity Paula Scher Citibank brand identity Neville Brody The Face magazine Kashiwa Sato Uniqlo brand identity and Stefan Sagmeister handwriting posters With his sweeping knowledge of the field author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones Organized chronologically each decade is prefaced by a succinct overview as well as a stunning visual timeline offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined This collection of important graphic works represents a long overdue reflection on the development of a creative field constantly changing and challenging itself These key pieces act as coordinates through contemporary history helping us trace the sheer influence of graphic design on our daily lives Combined with Volume One which spans from the field s very beginnings until 1959 the tomes offer the most comprehensive exploration of graphic design to date Tanıtım Bülteninden