The Package Design Book — Kolektif

Packaging is a highly underrated art form As the first thing a consumer sees when looking at a product it can make or break a sale Every year the Pentawards celebrate the art of the package by recognizing the world s most groundbreaking and influential designs Designers compete in five main categories beverages food body luxury and other markets and no fewer than 50 sub categories Featuring a selection of hundreds of works this book brings together Pentawards winners from 2008 to 2016 providing a vivid demonstration of creativity in every form of packaging Readers will discover through product descriptions and plenty of images what drives design industry leaders and agencies behind these creations which permeate all aspects of our everyday lives This well of inspiration will not just serve design and marketing professionals but anyone with an interest in the creative process of packaging About the series Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe Tanıtım Bülteninden