The Package Design Book Volume 2 — Julius Wiedemann Pentawards

The field of package design never ceases to expand and innovate making it one of the most vibrant competitive and fast evolving areas in design today It is influenced by various factors such as the consumer s requirements the ever increasing marketing demands evolving environmental policies and the practice of adhering to the context of cultural aspects and diversity By developing at such a demanding and rapid pace package design encompasses many different elements and specialists including designers service providers material suppliers and printers As a result it has become a universe in itself Pentawards has capitalized on this to create the most dynamic and diverse award in the field which has existed for 15 years The Pentawards sets a global benchmark for quality each year by scouting the area s cleverest and most eclectic designs The Package Design Book Volume 2 presents winners from the past decade in celebrating packaging as a kaleidoscopic art form It showcases not only the new and unexpected developments but also a clear vision of the evolution of the entire industry especially in the areas of new materials and sustainability Tanıtım Bülteninden