The Vuca Effects Product Innovation Performance At Turkish Global Bus Coach Industry

CHAPTER 1 INTRODUCTION 1 1 The Importance Of Study 1 2 The Purpose of Study 1 3 The Problem Statement 1 3 1 Research Questions 1 4 Research Limitations Assumptions 1 5 Research Study Overview CHAPTER 2 LITERATURE REVIEW 2 1 The VUCA Concept 2 1 1 The VUCA Concept Framework 2 1 1 1 Volatility of the VUCA Concept 2 1 1 2 Uncertainty of the VUCA Concept 2 1 1 3 Complexity of the VUCA Concept 2 1 1 4 Ambiguity of the VUCA Concept 2 2 The Product Innovation Performance 2 2 1 The Definition and Concept of Innovation 2 2 2 Product Innovation 2 2 3 Product Innovation Performance 2 3 The Automotive Industry 2 3 1 The History of the Automotive Industry 2 3 2 The Technological Developments in Automotive Industry 2 3 3 The Global Automotive Industry 2 3 3 1 The Global Bus Coach Industry 2 3 3 2 The Turkish Bus Coach Industry 2 3 4 The Turkish Bus Coach Industry and The VUCA Concept 2 3 5 The Turkish Bus Coach Industry and Product Innovation Performance viii Contents CHAPTER 3 MATERIALS AND METHODS 3 1 Research Methodology 3 1 1 Research Model 1 1 1 Research Sample Participants 3 1 3 Data Collection Procedure 3 1 4 Research Questionnaires Measurement 3 1 4 1 Resistance to Change Scale 3 1 4 2 Intolerance of Uncertainty Scale 3 1 4 3 Cognitive Flexibility Scale 3 1 4 4 Tolerance of Ambiguity Scale 3 1 4 5 Product Innovation Performance Scale 3 1 5 Data Analysis Methods Tools CHAPTER 4 RESULTS AND DISCUSSIONS 4 1 Results 4 1 1 Individuals and Companies Demographic Results 4 1 2 The Diagnosis Tool for Observing the VUCA Effects 4 1 3 The Descriptive Statistics Normality Analysis of Scales 4 1 4 The Reliability Validity Analysis 4 1 5 The Observation of Scale Responses 4 1 6 Hypothesis Analysis 4 2 DISCUSSION CHAPTER 5 CONCLUSION CHAPTER 6 RECOMMENDATIONS REFERENCES CURRICULUM VITAE