Well Known Marks Definition Regulation and Protection
On İki Levha Yayıncılık
Trademarks and service marks have become indispensable for entities in today s world as they add value to their proprietors business and reputation Thanks to advancements in telecommunication and online advertising technologies the use and dissemination of these marks have become easier and more widespread This however also had a negative impact on marks in that it became easier to take unfair advantage of such marks even more so if these are well known marks In line with this a special protection regime is granted to well known marks by national regional and international legal instruments such as the Paris Convention and the TRIPS Agreement These have been drafted in a way that confers well known marks a special position among other marks in the sense that they are held exempt from principles such as the principles of territoriality class based protection and the requirement for the mark to be registered to obtain protection to some extent This work focuses on what constitutes a well known mark how they are exempt to some extent from the above principles and how they are regulated and protected in various legal contexts
